When we first contacted our strategy and design firm about adding a blog to our site, the question they asked was: “Why a Blog? Why Now?”
What a simple question. It’s one that you may be asking yourself. We’re excited about this opportunity that will allow StrategicPoint advisors to write, discuss and engage with folks on a myriad of topics. Unlike our weekly financial market update, which will continue, our blog posts will not always center on market related news. Every advisor here at StrategicPoint has a unique voice, and we each have individual interests and topics that we are passionate about, so you can look forward to a variety of contributed pieces in the future.
So, Why a blog?
Sit in a crowded mall or next to a table full of young adults and one thing will become abundantly clear: the way we communicate is changing. While we don’t aim to compete with the rapid fire texting capabilities of a teenager, we do feel that we need a new platform to communicate with individuals. We want a place where we can share ideas, reach new readers and get everyone engaged. We know that many of the challenges our clients face are quite similar to those that others encounter. We’re looking forward to sharing ideas and opinions for the best way for folks to overcome these challenges. In fact, sharing our content will be highly encouraged, and we will patiently wait for the day we receive our first “Thanks, this was helpful!” from someone we don’t know!
It wasn’t all that long ago that StrategicPoint used to post a “StrategicPoint of View” every day. We were blogging before we even knew what to call it! Our audience, however, wasn’t ready. The technology wasn’t ready either. Back then, social networks did not exist, nor did the technology allow for a two way conversation between the writer and the audience. We were early adopters, but became frustrated at the lack of traction and focused our efforts on other initiatives. Since then, great strides have been made in blogging technology – its adoption and audience’s participation. We’re ready to return and see what we’ve been missing.
What can you expect?
We plan to produce blog posts on a variety of topics from our advisors. Our staff is as broad as our audience and we hope that you get a chance to see a different side of each of us. We have the pleasure of talking to many people each day about a variety of issues. Our plan is to cover financial planning topics, market analysis and local news related events that are all relevant to you, the reader. We’re also excited to see what our audience suggests or recommends. We hope to meet and uncover other local bloggers who may want to guest post on a topic that they specialize in. Again, our blog will not replace the Weekly Financial Market Update. Ultimately, our hope is to create content that is creative, thought provoking, actionable and educational to our readers.
Derek Amey serves as Financial Advisor and Portfolio Manager at StrategicPoint Investment Advisors in Providence and East Greenwich. You can e-mail him at email@example.com.